Release Details

HubSpot and OpenAI Deepen Partnership to Bring AI Transformation to Every SMB

September 16, 2026
  • HubSpot launched the first and most popular CRM integration for ChatGPT to help businesses connect their customer context everywhere they work.
  • Today, we are launching the first CRM integration with ChatGPT Ads for customers to build, manage, and measure campaigns directly in HubSpot.
  • HubSpot and OpenAI are launching an exclusive AI Growth Bundle, offering HubSpot Starter and Credits, ChatGPT Business Seat, and ChatGPT Ads at significant value.

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sep. 16, 2026-- HubSpot and OpenAI share a mission to help SMBs grow with AI, which means giving them access to enterprise-grade tools built for scaling companies. We have been working together to make this a reality. In 2025, HubSpot was the first CRM with a connector to ChatGPT. We launched with a simple goal: help you bring your customer knowledge into the tool you use every day.

Today, it’s the most popular CRM connector for ChatGPT. We’ve seen 250% growth in weekly active users (WAUs) who are using the connector to analyze and manage sales pipeline, track deals based on conversations, and resolve tickets faster – all from ChatGPT and powered by their rich customer context from HubSpot.

We built the first CRM connector for ChatGPT. Here’s what’s new.

Now, we’re adding even more capabilities. With the updated HubSpot connector for ChatGPT, you can run email campaigns, create landing pages for ads, analyze closed-won deals, optimize for AI search with AEO, and understand which leads are progressing – all right in ChatGPT. This works because you’re bringing your HubSpot context into ChatGPT so you can work smarter and act on your pipeline faster.

But showing up in ChatGPT isn't just about how you work. It's also about where your buyers are. And increasingly, they're in ChatGPT before they ever reach your website. It's a high-intent channel that businesses can take advantage of early. So we’re helping them act on the opportunity with the new ChatGPT Ads integration.

“Putting AI to work shouldn’t require businesses to rebuild the way they work,” said Brian Landsman, VP, Global Partnerships at OpenAI. “Connecting ChatGPT with the customer knowledge in HubSpot helps teams do more with what they already know, from creating a campaign to preparing for a customer conversation. Together, we’re making AI more useful and accessible to the businesses that want to grow.”

HubSpot is the first CRM to integrate with ChatGPT Ads

For SMBs, adding another ad channel usually means another tool, another dashboard, and more fragmented data, which is complexity they can't afford.

By bringing ChatGPT Ads directly into HubSpot, we're giving SMBs a way to reach more audiences in AI search alongside other channels they advertise in. You can now build campaigns, set your budget, and launch ChatGPT Ads alongside every other channel you already run.

And because it's built on your CRM context, targeting is smarter from day one and you get true ROI analysis on your ChatGPT ads spend. Instead of piecing together attribution across disconnected tools, you can trace a closed deal back to the campaign that started it, and make confident budget decisions. That level of attribution is only possible when your CRM and your marketing platform are the same system.

For businesses who also use HubSpot AEO, you now have one place that brings together your paid and organic AI search efforts. You get the full picture of how your business shows up across answer engines, recommendations to improve visibility, and now the ability to launch ads on ChatGPT right from HubSpot.

Introducing the AI Growth Bundle: helping SMBs go further, together.

HubSpot is the only platform to partner with OpenAI to bring all of these capabilities to SMBs. And we want to make it even easier for them to get started.

Together with OpenAI, we’re offering an exclusive AI Growth Bundle. Businesses can get the best of HubSpot and ChatGPT to help them drive growth:

  • HubSpot Starter and HubSpot credits at up to 65% off for one year
  • A buy-one-get-one-free offer on ChatGPT Business seats for a year
  • A $750 match on ChatGPT Ads spend for new accounts opened by September 30*

"We've been working with OpenAI because we share a belief that AI shouldn't just benefit the biggest companies,” said Duncan Lennox, Chief Product and Technology Officer at HubSpot. “With our HubSpot connector for ChatGPT, new ChatGPT ads integration, and new AI Growth Bundle offer, we're giving every scaling business a real shot at showing up where buyers are, understanding what's working, and acting on it quickly. That's what this partnership is really about."

To access the AI Growth bundle, visit offers.hubspot.com/ai-growth-bundle.

* See bundle page for more details

About HubSpot

HubSpot is the agentic customer platform that helps businesses connect and grow better. HubSpot delivers seamless connection for customer-facing teams with a unified platform that includes AI-powered engagement hubs, a Smart CRM, and a connected ecosystem with over 2,000 App Marketplace integrations, a community network, and educational content. Learn more at www.hubspot.com.

media@hubspot.com

Source: HubSpot